Belinda Gannaway

Belinda is a passionate and creative employee experience, engagement and communications specialist, supporting global brands, NGOs and growing businesses to innovate and grow with purpose and values at the core. She works with people, comms and L&D leaders, as well as with the c-suite to help them understand and meaningfully impact culture and employee experience. She is a team and systems coach, speaker and trainer.

With a background in journalism, marketing and PR, Belinda is now director of award-winning culture activation agency FathomXP and co-author of EX by Design – How to create an effective EX for competitive advantage (second edition, Kogan Page, 2024). The book draws on positive psychology and design thinking to offer new tools to work on EX at a strategic and solution level.

In recent years Belinda and FathomXP have won industry awards for their ground-breaking work on EX and culture. Belinda speaks widely at global events on employee experience and organisational culture. She was named one of HR Magazine’s Most Influential Thinkers in 2022.