Bethany Samson

Bethany Samson is a dynamic People Director with a passion for creating thriving work environments. With expertise in mental health and wellbeing, family-friendly policies, leadership development, and organisational change, Bethany is committed to making work a force for good in people’s lives. She holds a Master's in Human Resources and Organisations (Distinction) from the London School of Economics and has spoken on the main stage at the CIPD Conference. A recognized leader, Bethany was awarded Highly Commended People Manager of the Year at the Inside Out Awards. Bethany seamlessly transitions from strategic leadership to hands-on execution, ensuring high standards and impactful results. Recognized for her warmth and commitment to supporting individuals in their unique journeys at work, she’s a trusted advisor and a highly valued team member. Her values of fun, care, and purpose drive her mission to improve the employee experience, believing that happier workplaces lead to more productive societies. Bethany is also a panel host and speaker, content creator, and advocate for the evolving role of HR in businesses. A proud mother, she describes parenting as the most rewarding and challenging role she’s ever had.